Toniq

But for some, the interaction with an AI chatbot can go too far, leading them into a strange online fantasy world that could bring them ruin.

In life and business, we’re taught to be careful. We’re told to plan every move, analyze every risk, and weigh every possible outcome. But here’s the reality: you can spend your whole life preparing for the “perfect” moment, and it may never come.

So, what is it about these tantalizing headlines that keep drawing me back? How did this all start, and why do we—yes, we—keep falling for it? Let’s dive in.

 Brands are storytellers in their own right—if they want to succeed, they need to create narratives that are more than just "Buy this thing!" They need to connect, resonate, and leave an impression that lasts.

 In a society driven by technology, it’s all too easy to treat people like we treat our streaming services or magazine subscriptions—simply something we can cancel when it no longer suits us.

The term “influencer” didn’t always exist. A few decades ago, fame was reserved for movie stars, musicians, and athletes—people whose talent or achievements brought them into the public eye. But as social media grew in the early 2000s, particularly with the launch of platforms like YouTube, Instagram, and eventually TikTok, a new form of public influence emerged.

In the world of branding, status works the same way. Brands, like people, either have power or lose it; they’re either up or down in the social hierarchy, and the shifts happen constantly.

In any leadership role, humility is one of the most powerful—and misunderstood—qualities a person can possess. Too often, it’s mistaken for weakness or indecision. But true humility is the cornerstone of authenticity.

We’ll explore why news literacy — the ability to tell what’s real, what’s misleading, and what’s manipulative — matters more now than ever.

Art, at its core, is an attempt to communicate. It’s an expression, a reflection of humanity’s innermost thoughts, desires, struggles, and dreams. But what exactly is art? And more importantly, who gets to decide?

In a world where every brand is vying for your attention, it’s no surprise that strange, offbeat, and downright weird branding has started to rise above the noise.

It’s that feeling of being both impressed and skeptical that has become the hallmark of modern marketing. In a world where brand promises are often made with all the charm of a snake oil salesman, it begs the question: how much of what brands claim is actually true?

A man with Dissociative Identity Disorder suspects his wife is having an affair with one of his personalities. Paul offers absurdly helpful advice.

More like your friend’s dad trying to use TikTok. They were slightly awkward and trying really, really hard. They might as well have worn a sign saying, “Like me, please, please, please just … LIKE ME,” which, according to Newton's law of Cloying Brandism, is never going to work. 

Why should a marketing director or project lead care? Because public space is rehearsal space. The phrases we hurl on the platform ride with us into Monday stand‑ups, Slack threads, and client calls.