Toniq

Well, one reason might be human beings, their needs and wants. Do we want our jobs to be taken over by algorithms? The Luddites asked the same questions as they headed into the Industrial Revolution. With technology, there is always the question of just because we can do it, does that mean we should do it?

What about brands that get rejected? How do they respond? How do they continue on? Have any brands been thoroughly rejected, pulled themselves up, and made something of themselves?

When we talk about brands, we talk about brand personality, brand wants, brand traits, etc. We make brands out to be people with quirks and idiosyncrasies, a personality, and a drive. If brands are indeed like people, would it be smart for a brand to have a bucket list?

How do brands keep up with an ever-shifting definition of reality? Is the fictionalized reality we consume more inviting than the real thing? And if so, how should a brand respond?

 I read an article that said AI is beating the average human in creativity tests. You heard that right, it has been shown that advanced AI models can now outperform average humans in standardized creativity tests.

I skipped, as ninety percent of the population does, reading the excessively long, impossible-to-understand terms and conditions of my new phone. For that, I spent a year in hard labor on a mayonnaise farm somewhere in the bowels of America.

Why. Why do? Why does? Why would? Those questions that often get ignored tend to hang in the air until someone, or some study, finally answers them. Why has always been an important question to me, and it felt like the right time to dig a little deeper into it.

Not just politics, but every aspect of life could use a little bit of a history lesson. Especially brands. Yes, that’s right: brands need a solid understanding of history if they wish to continue into the future.

Safe from AI. Isn’t that a weird statement? Technology has given us this tool, this miraculous engine that will give us answers, talk to us like a friend, help us build a presentation deck, write a thank-you card, and more, and our first thought is, how do we protect ourselves from this thing we created?

I am sure that psychologists would have a field day with this pattern in my life. The desire to be organized, taking steps to get organized, and then being inundated by a lack of organization to the point of not being able to find the desk calendar.

Telling stories keeps us connected as humans.  Storytelling is vital for understanding ourselves and others, and moves us closer to universal understanding. Telling stories is a basic way humans connect.

The nap has gotten a lot of crap of late, mostly because being tired has become, like everything else, politicized. So now, for some reason, sleeping is a sign of weakness or a lack of leadership skills or something. I’m not sure what.

This piece, obviously, will be about tribal knowledge, the pros and cons of it in working in an office or a business, and how to handle it. But let’s first define it so we’re all on the same page.

Creatives take a bit of ribbing, the occasional mockery for being sensitive. Artsy-fartsy, as my mom used to say. Creatives are often seen as delicate, hot-house creatures who must have things in an exact way; they must be in the mood, all the planets must align before they can create!