Toniq

 But now? Now, every story sticks, every headline lives forever, and bad publicity doesn’t just sell tickets — it can burn your whole tent down.

I know that many denizens of the Friday office feel the same and so, for them and for the unknown woman who just tried to put me in her grocery cart, mistaking me for a container of cottage cheese, large curd, I have come up with this, a Monday v. Friday brain Survival Guide.

Why, in an age of unprecedented connectivity, are some of us turning to machines for the empathy and understanding we seek from other humans?

Do brands need to abide by the rules of decency? Are there seven words that advertisers must never use? What makes or breaks the word choices brands make?

Taking a stand can differentiate a brand in a crowded market. When every product looks and sounds the same, taking a principled position can make a brand memorable.

This got me thinking: we talk about brands as if they were people. What would some brands, on their last legs, order for their last meal?

Some brands hit the point where tweaks and small updates aren’t enough. They need a full reset—a moment where they burn it all down to rebuild stronger, clearer, and more true to themselves.

Brands are supposed to stand for something. But too often, they stand near something. Next to it. In the vicinity of meaning, but never quite touching it.

As we explore this growing cultural shift, we’ll examine the fine line between tapping into timeless appeal and inadvertently alienating your audience.

In a world where consumer choices are endless, sticking with a brand that clearly doesn’t offer the best experience seems counterintuitive.

 Let’s dig into how brands create, measure, and market "fun," and why it’s become such a central piece of their strategies.

Bro Marketing isn’t a formal methodology—it’s more like a marketing mullet: party in the front-end funnel, desperation in the back.

In this world of digital chaos, it’s fascinating to see how the same platforms that were once for personal rants are now wielded by global figures to shape public opinion and broadcast major news.

For all its power to thrill and soothe, nostalgia is as susceptible to reality as any of us. Once you realize that time hasn’t stopped, and your memory isn't frozen in amber like a Pleistocene mosquito, you see that progress and time have taken their toll.