The
Toniq
May 29,
2024
2024
Revitalize or Reinvent? Deciding Between Brand Refresh and Rebrand
By
Paul Kiernan
Paul Kiernan
Should they revitalize their existing identity through a brand refresh or completely reinvent themselves with a rebranding strategy?
More
May 22,
2024
2024
Sorrow Sells: Exploring the Role of Melancholy in Modern Marketing
By
Paul Kiernan
Paul Kiernan
Let’s explore the role of melancholy in modern marketing, examining why and how brands employ sadness to create powerful and memorable campaigns.
More
May 17,
2024
2024
Authenticity Unveiled: What Being Genuine Really Means for Your Brand
By
Paul Kiernan
Paul Kiernan
What does it truly mean to be authentic, and how can brands embody this elusive trait in their marketing and overall strategy?
More
May 15,
2024
2024
Guest Posting 101: The Dos and Don’ts for Your Website
By
Paul Kiernan
Paul Kiernan
Allowing guest posts on your website can bring numerous benefits, including fresh perspectives, increased traffic, and expanded reach.
More
May 13,
2024
2024
Parting Ways, Preserving Integrity: Lessons in Authentic Business
By
Paul Kiernan
Paul Kiernan
Authenticity in business goes beyond mere transactions or client relationships; it's about staying true to oneself and one's values, even in the face of adversity.
More
May 8,
2024
2024
Building Brand Trust: Strategies for Authenticity in Marketing
By
Paul Kiernan
Paul Kiernan
In marketing and personal branding, authenticity has become a buzzword, often used to convey trustworthiness and genuineness.
More
May 6,
2024
2024
5 Creative Ways to Use Social Media for Brand Building
By
Paul Kiernan
Paul Kiernan
social media will continue to play a pivotal role in shaping the future of how businesses connect with their audience, build brand awareness, and drive engagement.
More
May 3,
2024
2024
Crucial Conversations: Conducting Client Interviews for Brand Identity
By
Paul Kiernan
Paul Kiernan
Crucial conversations, conducted through client interviews, serve as the bedrock for crafting a brand identity that resonates deeply with both the client and their target audience.
More
April 30,
2024
2024
A World Without Books
By
Paul Kiernan
Paul Kiernan
In a world without books, imagination would face its greatest challenge yet.
More
April 23,
2024
2024
The Elevator Pitch: Your Key to Making a Lasting Impression
By
Paul Kiernan
Paul Kiernan
This concise and compelling summary of who you are and what you do has become the cornerstone of effective networking and personal branding.
More
April 19,
2024
2024
Unlocking Success: The Power of Status in Business
By
Paul Kiernan
Paul Kiernan
If you think that status is about titles, the kind of car you drive, or the name on your office door, you’re missing vital chunks of what status is and the potential it holds.
More
April 17,
2024
2024
5 Reasons Your Website Sucks & How to Fix It
By
Paul Kiernan
Paul Kiernan
However, many websites fall short of achieving their full potential, leaving visitors frustrated and businesses losing out on valuable opportunities.
More
April 16,
2024
2024
Leading with Heart: The Power and Perils of Emotional Decision-Making
By
Paul Kiernan
Paul Kiernan
However, there has been a growing recognition of the importance of emotional intelligence and leading with heart in recent years.
More
April 12,
2024
2024
The Power of Funny: Leveraging Humor Effectively with Clients
By
Paul Kiernan
Paul Kiernan
Humor, when used effectively, can serve as a potent tool for building rapport, diffusing tension, and fostering stronger connections with clients.
More
April 9,
2024
2024
Clear Communication Boosts Productivity and Morale
By
Paul Kiernan
Paul Kiernan
In this article, we delve deep into the pivotal role that clear communication plays in enhancing productivity and morale within a company.
More