The
Toniq
April 5,
2024
2024
Mastering the Kick-Off: Essential Steps for Copywriters Preparing to Meet New Clients
By
Paul Kiernan
Paul Kiernan
A kick-off meeting with a new client marks the beginning of a collaborative journey between a copywriter and their client.
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April 3,
2024
2024
The Art of Branding: Comprehensive Strategies for Lasting Impression
By
Paul Kiernan
Paul Kiernan
Let’s delve into the fundamental principles of branding, exploring how businesses can harness its power to leave a lasting impression and cultivate unwavering loyalty among their audience.
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April 1,
2024
2024
Knowing When to Break Marketing Rules for Success
By
Paul Kiernan
Paul Kiernan
However, as with any set of rules, there are times when it's not only acceptable but advantageous to break them.
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March 29,
2024
2024
The Power of Trust
By
Paul Kiernan
Paul Kiernan
In the realm of creativity, trust acts as the cornerstone upon which innovation thrives, and artistic endeavors flourish.
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March 27,
2024
2024
Receiving Client Criticism Gracefully
By
Paul Kiernan
Paul Kiernan
In the realm of professional services, be it consulting, design, or any client-centric industry, criticism is an inevitable aspect of the job.
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March 25,
2024
2024
What is Responsive Web Design? Why is it Important?
By
ThoughtLab
ThoughtLab
Responsive Web Design (RWD) has emerged as a solution to this demand, ensuring that your website looks and functions flawlessly regardless of the device being used.
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March 22,
2024
2024
Embracing Obstacles: Understanding Their Role in the Creative Process
By
Paul Kiernan
Paul Kiernan
In today’s blog, I will discuss obstacles. They are inevitable, and yet, maybe avoiding them is the wrong choice. Let’s take a look and see.
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March 20,
2024
2024
Synergy in Sync: Navigating Communication Dynamics with Designers, Developers, and Copywriters
By
Paul Kiernan
Paul Kiernan
Each member of this creative trio brings unique skills and perspectives to the table, but without proper communication, misunderstandings and inefficiencies can derail even the most promising endeavors
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March 15,
2024
2024
Think Before Clicking the I am Human Button
By
Paul Kiernan
Paul Kiernan
When was the last time you read the whole contract or the service agreement before you clicked the I agree or accept button?
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March 14,
2024
2024
From Brief to Brilliance: Unpacking the Journey of Translating Client Vision into Compelling Copy
By
But the journey from this initial brief to the final polished copy is far from straightforward.
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March 13,
2024
2024
From Strategy to Storytelling: The Essential Bond Between Marketers and Copywriters
By
Paul Kiernan
Paul Kiernan
At the heart of this relationship lies the transition from strategic planning to the art of storytelling.
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March 12,
2024
2024
The Power of Words: Why Verbal Skills are Vital for a Copywriter
By
Paul Kiernan
Paul Kiernan
A copywriter is tasked with crafting compelling messages that resonate with the audience, drive engagement, and, ultimately, spur action.
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March 11,
2024
2024
Redefining Normal: How to Change the Game in Marketing and Design
By
Paul Kiernan
Paul Kiernan
While it's essential to stay informed about industry trends and best practices, looking beyond the confines of your business can provide fresh perspectives and unique insights that set you apart from the competition.
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March 8,
2024
2024
This Little Bloggy, A Story of Automatic Writing
By
Paul Kiernan
Paul Kiernan
So, today, I thought I’d put my money where my mouth is. I am going to automatic write.
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March 7,
2024
2024
The Legal Landscape: Navigating Liability and Regulation in the Age of Deep Fakes
By
Paul Kiernan
Paul Kiernan
While these creations can be entertaining or even beneficial in specific contexts, they also present significant legal and regulatory challenges.
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