Toniq

 I’m talking about this odd need for advertisers to verb nouns. To do what now? You ask. To verb nouns. For example, no one out-pizzas the Hut. This little mind-numbing bit of torture is called verbing—the act of taking an innocent noun, ripping it from its regular, universally recognized part of speech, and forcing it, like a cat into a carrying case, into verb status.

Companies are calling employees back to their desks, signaling the end of our remote-work comfort zone. Like the great migration of 1.5 million wildebeest across the Serengeti, we’re preparing for a collective upheaval—a transition back to the office.

But here’s the question: Are morning rituals actually that important? Do they help us get our act together and focus on the day ahead?

When we think of Superman, we don't just think about a man who can fly or lift cars. We think about the embodiment of an ideal—an unattainable but aspirational version of what we, as individuals and societies, could be.

So the big question is: Are there actually groups of people out there who can watch your million-dollar TV ads, see your social media blitz, and say, "Nah, not for me," no matter how brilliant the campaign?

This isn’t about politics or party. A free press is a cornerstone of democracy, ensuring accountability, transparency, and truth for all—no matter where you stand.

In the world of today, the only thing you need to succeed is a smartphone, a decent filter, and a firm belief that your opinion on kale is, in fact, groundbreaking.

Branding has moved from being a simple marketing tool to a powerful force for connection, purpose, and personalization.

One of the primary challenges for marketing agencies is staying ahead of the curve in a world dominated by rapidly evolving technology and AI advancements.

But celebration isn’t just about the event or party; it’s about recognizing the good in our lives, no matter how small. Taking the time to celebrate offers countless benefits for the mind, body, and spirit.

 From influencers with millions of followers to small businesses leveraging the app to reach niche audiences, TikTok’s ban would leave many scrambling for alternatives.

Transparency: the corporate buzzword of the decade. If you believe every About Us page or investor presentation, everyone is transparent these days. It’s the new “innovative”—a word so overused it’s practically meaningless.

SEO is the holy grail for visibility, engagement, and, ultimately, revenue. But is SEO truly the indispensable cornerstone of online success? Or has its importance been inflated to mythic proportions?

Throughout history, images have played a profound role in shaping public opinion and spurring social change. One of the most stark examples is the photographs from Nazi death camps at the end of World War II.

Today, we pause as a nation to honor the life and legacy of former President Jimmy Carter, a man who managed to turn decency and humility into political superpowers—something rarer than a bipartisan handshake these days.