The
Toniq
December 2,
2022
2022
Dear Paul, A Girl, A Boy, and A Pizza
By
Paul Kiernan
Paul Kiernan
There are historical references to food love and people taking food as lovers, are even records of people who have gone as far as marrying foodstuffs.
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November 22,
2022
2022
The Elevator Pitch is Still Important
By
Paul Kiernan
Paul Kiernan
It’s worth re-examining one of the traditional marketing and sales tools that seem to be going the way of the dinosaurs. We are talking about the elevator pitch.
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November 22,
2022
2022
Happy to Give Thanks
By
ThoughtLab
ThoughtLab
We are, especially at this time of year, thankful. We’re supposed to be thankful, and we have a season set aside for it.
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November 21,
2022
2022
When is it Time to Rebrand?
By
Paul Kiernan
Paul Kiernan
Before you chuck the logo and color scheme, think for a moment. Yes, a rebrand can change things up, but a rebrand isn’t easy, and if not done right, it can be disastrous.
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November 18,
2022
2022
Get the Most Out of Your Social Media With a Social Media Manager
By
Paul Kiernan
Paul Kiernan
If you think that Facebook is all about sharing photos of family vacations and your best friend’s wedding, consider this, there are over three million businesses actively advertising on Facebook alone.
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November 14,
2022
2022
Ditch the Plastic Pods, Time to Get a Percolator for Superior Coffee
By
Paul Kiernan
Paul Kiernan
I have tried many different coffee makers over the years, some by choice, some not so much, and without exaggeration, I can say the best coffee I have had always comes from a percolator.
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November 11,
2022
2022
A Digital Copywriter is the Answer
By
Paul Kiernan
Paul Kiernan
Spoken, written, sung, chanted, or declaimed, words have the power to move people, change lives, destroy nations and prop up governments.
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November 9,
2022
2022
Professional Website Design Matters
By
Paul Kiernan
Paul Kiernan
You want to represent your brand in a carefully curated setting and put out the messages you know will attract and hold customers and build loyalty.
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November 7,
2022
2022
How to Get a Celebrity Endorsement Even for a Small Business
By
Paul Kiernan
Paul Kiernan
A celebrity endorsement has long been an effective driver of consumer purchase intention. Their curated public image and fame engender trust in consumers.
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November 4,
2022
2022
Work/Life Balance & The Pros and Cons of the Four-Day Work Week
By
Paul Kiernan
Paul Kiernan
It’s pretty simple when broken down. Employees like to have more flexibility with their schedules. Flexibility allows them to understand that life isn’t all about working. There is a clearer reason to work when life is a priority.
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November 2,
2022
2022
Dear Paul
By
Paul Kiernan
Paul Kiernan
I suppose I shouldn’t be answering this because I’m not a man who tells women to smile. I’m not a man who tells men to smile, either for that matter. So, I guess this leaves me out, but I want to drop my two cents in on this debate.
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November 2,
2022
2022
A Disinformation Attack Can Destroy a Business; Here’s How to Combat One
By
Paul Kiernan
Paul Kiernan
Fake news, the kind that generates headlines, can do damage to corporations. This damage from posted information can drive stock prices down and put a once-profitable business into a death spiral.
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October 31,
2022
2022
Writing Active Copy is the Key to Content Marketing
By
Paul Kiernan
Paul Kiernan
In the simplest of terms, the purpose of copywriting is to persuade the reader to take action concerning your product, service, or campaign.
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October 28,
2022
2022
Is 'the Customer is Always Right' Still a Good Business Model
By
Paul Kiernan
Paul Kiernan
In 1909, American Business magnate Harry Gordon Selfridge coined the phrase, “The customer is always right.”
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October 25,
2022
2022
How to Write for CEOs
By
Paul Kiernan
Paul Kiernan
Perhaps you’re a CEO thinking, I need to get better at this writing thing. We offer concise ideas about how to write for a CEO to get you started.
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