The
Toniq
September 9,
2022
2022
Top Email Marketing Problems and the Solutions
By
Paul Kiernan
Paul Kiernan
Email marketing is not an easy endeavor; there are moving parts, precise timing needed, and engaging copy to share with the world. And sometimes, it’s not going to all click together and come out perfect.
More
September 7,
2022
2022
Tips for Living a Creative Life
By
Paul Kiernan
Paul Kiernan
Creative. There’s a word that sparks all kinds of imagery and debate. Companies sell themselves as creative, yet no one seems to be able to pin down precisely what it is.
More
September 2,
2022
2022
Keeping you Informed; Things You Do That are Actually Illegal and Things That Are Not.
By
Paul Kiernan
Paul Kiernan
Without going into detail, the topic of legal and illegal has been in the news lately. There are things folks do in their everyday lives that are actually legal and things we’ve all come to believe illegal that actually aren’t.
More
August 29,
2022
2022
Creativity, Sleep, & A Little Help From Edison’s Naps
By
Paul Kiernan
Paul Kiernan
In 1889, Scientific American interviewed the great inventor. He claimed he only needed about four hours of sleep a night. It delighted readers and made Edison seem even more miraculous and superhuman.
More
August 26,
2022
2022
Burnout or Depression, Knowing The Difference is Important
By
Paul Kiernan
Paul Kiernan
The tricky part is that burnout and depression share some similar symptoms. Butt hey are not the same, and treating them is not the same either.
More
August 24,
2022
2022
Working From Home, The Challenges We Still Face
By
Paul Kiernan
Paul Kiernan
More time with family, less stress from office politics, or dealing with the dude who cooks fish in the microwave. So, making the best of it was okay.
More
August 23,
2022
2022
Creativity; Stay Curious
By
Paul Kiernan
Paul Kiernan
The idea of acting our age, or growing up, seems to only put blinders on us. We “play,” but the freedom we had as kids playing is gone. There are rules, and we’re expected to play a certain way.
More
August 8,
2022
2022
Quiet Quitting, How Does The New Wave of The Great Resignation Affect Creatives
By
Paul Kiernan
Paul Kiernan
As the fear of Covid-19 started to subside, we have witnessed a new side effect of this pandemic, mass resignation, or the great quit. But why have people decided to leave their jobs in such numbers?
More
July 28,
2022
2022
Truths About Copywriting
By
Paul Kiernan
Paul Kiernan
Words are still vital in business. Words are ammo; words are direction; words are the story that makes the consumer stop, think, and buy. No matter how big the business is, it still needs words to help it survive.
More
July 21,
2022
2022
Drugs, Alcohol & Creativity
By
Paul Kiernan
Paul Kiernan
Does taking drugs or drinking alcohol improve or destroy your creativity? This article aims to examine the question and the facts on both sides of the coin.
More
July 15,
2022
2022
8 Truths About Creativity
By
Paul Kiernan
Paul Kiernan
We've been taught to believe that creativity is some kind of magic that only a select few have been blessed with. Because of that, we often let people behave badly and avoid questioning their work ethic.
More
July 13,
2022
2022
Conquering a Creative Dry Spell
By
Paul Kiernan
Paul Kiernan
Despite dumping people into the "creative" basket and expecting them to behave similarly, creatives are individuals being individual. What helps one with a slump may not help others.
More
June 30,
2022
2022
Top Five Copywriter Mistakes to Avoid
By
Paul Kiernan
Paul Kiernan
Great design, eye-catching colors, and mind-blowing images are vital to a good website, marketing campaign, or advertising push. However, these can all be hugely enhanced or tragically undermined by copy.
More
June 23,
2022
2022
Herding Cats: Or How to Manage Your Creative People
By
Paul Kiernan
Paul Kiernan
Learning how to manage your creatives is vital to keeping them happy and productive. The alternative is to hire and promote only those who are friendly, easy to manage, and understand.
More
June 21,
2022
2022
Checklist For Effective Copywriting
By
Paul Kiernan
Paul Kiernan
Truly great copywriting paints pictures, evokes emotional responses, and allows the reader to fill in gaps with their imagination, making the experience personal and active.
More