Toniq

We wear armor of some sort, all of us, because the workplace, the corporate world demands that we are emotionless, confident, and strong.

Now with the pandemic behind us, many are looking toward the new year, hopeful that the pains of the past year will be soothed and the new year will be smoother.

Let’s get something straight, Web3 is all about power, getting it back into the hands of the people, and putting the internet overlords in the rearview.

There are historical references to food love and people taking food as lovers, are even records of people who have gone as far as marrying foodstuffs.

It’s worth re-examining one of the traditional marketing and sales tools that seem to be going the way of the dinosaurs. We are talking about the elevator pitch.

We are, especially at this time of year, thankful. We’re supposed to be thankful, and we have a season set aside for it.

Before you chuck the logo and color scheme, think for a moment. Yes, a rebrand can change things up,  but a rebrand isn’t easy, and if not done right, it can be disastrous.

If you think that Facebook is all about sharing photos of family vacations and your best friend’s wedding, consider this, there are over three million businesses actively advertising on Facebook alone.

I have tried many different coffee makers over the years, some by choice, some not so much, and without exaggeration, I can say the best coffee I have had always comes from a percolator.

Spoken, written, sung, chanted, or declaimed, words have the power to move people, change lives, destroy nations and prop up governments.

You want to represent your brand in a carefully curated setting and put out the messages you know will attract and hold customers and build loyalty.

A celebrity endorsement has long been an effective driver of consumer purchase intention. Their curated public image and fame engender trust in consumers.

It’s pretty simple when broken down. Employees like to have more flexibility with their schedules. Flexibility allows them to understand that life isn’t all about working. There is a clearer reason to work when life is a priority.

I suppose I shouldn’t be answering this because I’m not a man who tells women to smile. I’m not a man who tells men to smile, either for that matter. So, I guess this leaves me out, but I want to drop my two cents in on this debate.

Fake news, the kind that generates headlines, can do damage to corporations. This damage from posted information can drive stock prices down and put a once-profitable business into a death spiral.