Toniq

In the simplest of terms, the purpose of copywriting is to persuade the reader to take action concerning your product, service, or campaign.

In 1909, American Business magnate Harry Gordon Selfridge coined the phrase, “The customer is always right.”

Perhaps you’re a CEO thinking, I need to get better at this writing thing. We offer concise ideas about how to write for a CEO to get you started.

My job title is copywriter, not master of everything that has ever happened or will happen on earth. I’m saying you don’t need to know everything about everything as a copywriter.

Good listening, often called active listening, is the key to strong communication. A good listener takes in all the information and can receive and interpret the information given to them.

Think about igniting your creativity and being open to inspiration as a lifelong marathon, not a week-long sprint.

What I see is this; loneliness can be pushed aside. Lonely can be your daily baseline, and then someone comes in and sits, chats, drinks coffee, tells stories, and it seems that loneliness is gone.

The pandemic and the losses people have experienced, have made people stop and rethink the old notion that you must do anything for the company to get ahead.

When you set yourself up as an authority and back that claim up to the point where it is common knowledge, you’ll be the one that customers who have been disgruntled elsewhere will come to for salvation.

But when you look beyond the surface and understand what goes into creating something, a creative way to solve problems at work, there is something more significant at the core. That core is what requires courage.

As your company grows, so will the opportunity for mistakes. How you deal with them will define who you are; just keep that in mind when dealing with mistakes and training new people.

Fall is a great season; although it portends death that comes with winter, it leaves with blazing colors, beautiful night skies, and, of course, mushrooms.

There is nothing wrong with having a comfort zone and spending time in it. The trouble arises when you overstay your time in your comfort zone

With the advent of self-serve, self-checkout, shopping online, and grocery and food deliveries, the idea of customer service has slipped quite a bit. 

What does it mean to be vulnerable? Why is it so crucial to the creative process? What can being vulnerable do for CEOs and managers? How does one be vulnerable?