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November 5,
2021
2021
The Guide to Company Naming Strategy
By
Devon Butler
Devon Butler
Having a recognizable company name is paramount to the long term success of any business.
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November 2,
2021
2021
Holiday Gift Giving: The ‘We’ve Only Been Dating for a Short Time,’ Paradox
By
Paul Kiernan
Paul Kiernan
Get the right gift, and it’s smooth sailing in that relationship until it’s birthday time or Valentine’s Day, then you’re screwed all over again.
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November 1,
2021
2021
Top Video Marketing Tools for Social Media
By
Paul Kiernan
Paul Kiernan
Video engages. Video sells. Video works. Those are the facts, marketers. If you want to stay on top of the social media marketing game, you’ve got to have a strong video element.
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October 29,
2021
2021
Guide to SaaS Content Marketing
By
Devon Butler
Devon Butler
Research has shown that SaaS buyers primarily research services online. This means effective SEO strategy and educational digital content is a crucial aspect of SaaS marketing.
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October 28,
2021
2021
How Interactive Websites Elevate Your Brand
By
Paul Kiernan
Paul Kiernan
Eight seconds. That’s the average attention span of an online user. That’s about the time it took you to read this. In that time, your mind has already wandered.
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October 21,
2021
2021
SaaS Email Marketing Handbook
By
Paul Kiernan
Paul Kiernan
With a SaaS email marketing campaign, you’re sending emails to people who know what you’re doing. So, your approach needs to be more refined and intelligent.
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October 20,
2021
2021
It’s International Pronouns Day, And Yes, It Matters
By
Paul Kiernan
Paul Kiernan
We say what we mean, we back what we believe, and we work to uphold a standard of being ourselves, and being authentic to our beliefs and ideals. That is never going to change. Our pronouns are our truth.
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October 14,
2021
2021
Video Marketing SaaS Companies
By
Paul Kiernan
Paul Kiernan
The power of Youtube, Instagram, and LinkedIn have informed how we use and digest video and pulled the medium from the shadows of silly stunts and self-promotion to a world of compelling options for marketing SaaS companies so that they will thrive and excel.
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October 11,
2021
2021
National Coming Out Day
By
Paul Kiernan
Paul Kiernan
Today, ThoughtLab applauds the bravery of the LGBTQ+ community and celebrates #NationalComingOutDay. We rejoice in the diversity of life, culture, and the opportunity to learn, grow and understand everyone.
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October 5,
2021
2021
10 Cool Interactive Website Examples
By
Paul Kiernan
Paul Kiernan
The best interactive sites allow users to change how the website displays, play games, interact with friends, and perform tasks.
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October 1,
2021
2021
Why Content Moderation is Important for User Generated Content
By
Paul Kiernan
Paul Kiernan
UGC is the authentic stuff from the general public, people who have no monetary stake in your product but really like it and are happy to share their feelings with others so they too can enjoy the feelings.
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September 27,
2021
2021
Stop Using “Like” and Achieve Better Communication
By
Paul Kiernan
Paul Kiernan
Several factors get in the way of clarity when communicating a specific idea and addressing a group. Some of these factors can not only bungle up your message; they can make you sound uninformed, less confident, and even kind of dim.
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September 22,
2021
2021
Creative Marketing for Luxury Condos & Hotels
By
Devon Butler
Devon Butler
If you’re considering creative marketing for luxury condos or hotels, it’s time to throw out the playbook of the past and rewrite how you market your luxury vacation rentals.
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September 14,
2021
2021
How to Create Quality Content for Instagram
By
Devon Butler
Devon Butler
Through crisp photography, educational reels, and informative carousels, you can carve out a social media presence that’s unique and effective.
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September 10,
2021
2021
Web Content Copywriting Transforms the User Experience
By
Paul Kiernan
Paul Kiernan
Web content copywriting, when done well, weaves a story but does not overshadow the other elements. Good copy works in sympathy with video, photos, and animation, supporting the narrative.
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