Toniq

Not sure if you need a Copywriter or a Content Strategist? We're breaking down the key differences of both and what to look for in each role.

Copywriting is one of the main tools that will make your luxury brand stand out. If the finest materials and ingredients go into creating your luxury products, it makes sense that the same should apply when marketing.

Regardless of your company’s industry, whether it’s beauty, jewelry, vacation rentals, or leather goods, it takes a refined marketing strategy.

This happens to brands all the time. They have been around for a while, have name recognition, and feel that all things are running well, adequately, so why bother fixing something that ain’t broken?

When we discuss Women’s Equality Day, we must acknowledge that this day refers only to white women. We must also recognize that women of all ethnicities are still, by no means equal.

Excellent quality, high prices, scarcity, and emotive storytelling are the main characteristics of a luxury brand. Essentially, luxury marketing differs from everyday products in their objective is not just to sell but to create a lifestyle.

What happens when your brand just isn’t cutting it? Do you throw in the towel and start a new career? Probably not. Some popular brands have gone through troubling times and almost went bankrupt, but a rebrand saved them.

The title of this article is a little deceptive; When you set up one thing versus another, there implies a winner and a loser. The outcome will show that one is superior to the other.

Having a well defined and recognizable brand is paramount to the long term success of any business. Even more so, maintaining customer awareness is crucial to cementing your company in the public consciousness.

The simple truth is that copywriting has existed for hundreds of years. It is not a new fad that came into being with the advent of the internet and became more “refined” with the introduction of social media.

A unique, compelling brand identity is integral for almost every business regardless of industry. As an interior designer however, your emails, your branding, your ads, need to be as moving as your designs.

For an architectural firm, a target market is not a one size fits all situation. What you will find here are ideas that will help you solidify your process into finding your perfect target market.

How many times have you deleted that email from your local craft store before opening it one day and pouncing on that sale? If you’re an interior designer or run an interior design shop, you should be email marketing.

Throughout history, we have seen many people who have courageously born attacks on their convictions; in July, we celebrate and remember one such man.

Social media marketing for interior designers is essential for both sharing your brand vision and showcasing your talents. In this article we’ll cover the fundamentals of interior design social media marketing and how to apply that to your brand.