Toniq

Excellent quality, high prices, scarcity, and emotive storytelling are the main characteristics of a luxury brand. Essentially, luxury marketing differs from everyday products in their objective is not just to sell but to create a lifestyle.

What happens when your brand just isn’t cutting it? Do you throw in the towel and start a new career? Probably not. Some popular brands have gone through troubling times and almost went bankrupt, but a rebrand saved them.

The title of this article is a little deceptive; When you set up one thing versus another, there implies a winner and a loser. The outcome will show that one is superior to the other.

Having a well defined and recognizable brand is paramount to the long term success of any business. Even more so, maintaining customer awareness is crucial to cementing your company in the public consciousness.

The simple truth is that copywriting has existed for hundreds of years. It is not a new fad that came into being with the advent of the internet and became more “refined” with the introduction of social media.

A unique, compelling brand identity is integral for almost every business regardless of industry. As an interior designer however, your emails, your branding, your ads, need to be as moving as your designs.

For an architectural firm, a target market is not a one size fits all situation. What you will find here are ideas that will help you solidify your process into finding your perfect target market.

How many times have you deleted that email from your local craft store before opening it one day and pouncing on that sale? If you’re an interior designer or run an interior design shop, you should be email marketing.

Throughout history, we have seen many people who have courageously born attacks on their convictions; in July, we celebrate and remember one such man.

Social media marketing for interior designers is essential for both sharing your brand vision and showcasing your talents. In this article we’ll cover the fundamentals of interior design social media marketing and how to apply that to your brand.

Effective marketing requires a multi-prong approach. Instead of spending all your time on one sect, like social media or SEO for example, it’s important to maintain several different avenues.

Interior design is a highly competitive industry and today’s consumers are smart. In order to see increased reach and sustained growth, you need to stand out from the crowd. That’s where content marketing comes in.

Juneteenth, a portmanteau of June and nineteenth, is a holiday which celebrates the emancipation of all those who were enslaved in the United States. Surprised that such a significant date isn’t a federally recognized holiday? Us too.

What followed the Stonewall riots was organizations building on the spirit of resistance, the shedding of the perceived shame of being LGBTQ+, and raising what was to be a new cultural movement.

This month, CommArts has done a little feature on the CRSA website, the designer and the developers behind it, and with one of the board members of CRSA, Fran Pruyn.