The
Toniq
June 27,
2024
2024
Beyond Buzzwords: How Language and Intelligence Shape Effective Branding
By
Paul Kiernan
Paul Kiernan
Yet, amidst the sea of catchy slogans and viral campaigns, there's a deeper layer often overlooked—the role of intelligence and a rich vocabulary in crafting truly impactful brand messages.
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June 26,
2024
2024
Unlocking the Emotional Vault: The Business of Nostalgia
By
Paul Kiernan
Paul Kiernan
Nostalgia, that wistful longing for the past, isn't just a sentimental journey down memory lane—it's a powerful tool in the marketer's arsenal.
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June 25,
2024
2024
Why Reading Your Copy Aloud Keeps Your Content Alive
By
Paul Kiernan
Paul Kiernan
When you read your writing aloud, something magical happens: your words come to life.
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June 24,
2024
2024
Navigating Ergophobia: Taming the Fear of Job Loss
By
Paul Kiernan
Paul Kiernan
Navigating the fear of job loss begins with acknowledging its presence without letting it define our actions.
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June 17,
2024
2024
From Day One: Crafting an Exceptional Employee Onboarding Experience
By
Paul Kiernan
Paul Kiernan
Done right, onboarding ensures new hires feel welcomed, informed, and motivated from their first day.
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June 13,
2024
2024
Echo Chambers: How Social Media Polarizes Perspectives
By
Paul Kiernan
Paul Kiernan
Echo chambers. If you’ve spent any time online, you’ve heard the term. It’s that phenomenon where you’re exposed only to information and opinions that reinforce your own views, creating a feedback loop that distorts reality.
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June 11,
2024
2024
Truth vs. Deception: The Thin Line That Defines Brand Integrity
By
Paul Kiernan
Paul Kiernan
Truth forms the very foundation upon which brand integrity is built. It is the bedrock of trust, the essence of authenticity, and the key to fostering lasting consumer relationships.
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June 5,
2024
2024
From Stitches to Slight Smirks: The Exaggeration of Online Humor
By
Paul Kiernan
Paul Kiernan
Why do we feel the need to exaggerate the humor of a situation online, and what are the consequences of this hyperbole?
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June 3,
2024
2024
Beyond Brilliance: Why Creative Genius Doesn't Mean You Can Be a Jerk
By
Being a creative genius does not excuse one from treating others poorly.
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May 31,
2024
2024
Link Building 101: Strategies for Success and Pitfalls to Avoid
By
Paul Kiernan
Paul Kiernan
Link building isn't just about quantity; quality and relevance matter significantly.
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May 29,
2024
2024
Revitalize or Reinvent? Deciding Between Brand Refresh and Rebrand
By
Paul Kiernan
Paul Kiernan
Should they revitalize their existing identity through a brand refresh or completely reinvent themselves with a rebranding strategy?
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May 22,
2024
2024
Sorrow Sells: Exploring the Role of Melancholy in Modern Marketing
By
Paul Kiernan
Paul Kiernan
Let’s explore the role of melancholy in modern marketing, examining why and how brands employ sadness to create powerful and memorable campaigns.
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May 17,
2024
2024
Authenticity Unveiled: What Being Genuine Really Means for Your Brand
By
Paul Kiernan
Paul Kiernan
What does it truly mean to be authentic, and how can brands embody this elusive trait in their marketing and overall strategy?
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May 15,
2024
2024
Guest Posting 101: The Dos and Don’ts for Your Website
By
Paul Kiernan
Paul Kiernan
Allowing guest posts on your website can bring numerous benefits, including fresh perspectives, increased traffic, and expanded reach.
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May 13,
2024
2024
Parting Ways, Preserving Integrity: Lessons in Authentic Business
By
Paul Kiernan
Paul Kiernan
Authenticity in business goes beyond mere transactions or client relationships; it's about staying true to oneself and one's values, even in the face of adversity.
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