The
Toniq
May 8,
2024
2024
Building Brand Trust: Strategies for Authenticity in Marketing
By
Paul Kiernan
Paul Kiernan
In marketing and personal branding, authenticity has become a buzzword, often used to convey trustworthiness and genuineness.
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May 6,
2024
2024
5 Creative Ways to Use Social Media for Brand Building
By
Paul Kiernan
Paul Kiernan
social media will continue to play a pivotal role in shaping the future of how businesses connect with their audience, build brand awareness, and drive engagement.
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May 3,
2024
2024
Crucial Conversations: Conducting Client Interviews for Brand Identity
By
Paul Kiernan
Paul Kiernan
Crucial conversations, conducted through client interviews, serve as the bedrock for crafting a brand identity that resonates deeply with both the client and their target audience.
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April 30,
2024
2024
A World Without Books
By
Paul Kiernan
Paul Kiernan
In a world without books, imagination would face its greatest challenge yet.
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April 23,
2024
2024
The Elevator Pitch: Your Key to Making a Lasting Impression
By
Paul Kiernan
Paul Kiernan
This concise and compelling summary of who you are and what you do has become the cornerstone of effective networking and personal branding.
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April 19,
2024
2024
Unlocking Success: The Power of Status in Business
By
Paul Kiernan
Paul Kiernan
If you think that status is about titles, the kind of car you drive, or the name on your office door, you’re missing vital chunks of what status is and the potential it holds.
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April 17,
2024
2024
5 Reasons Your Website Sucks & How to Fix It
By
Paul Kiernan
Paul Kiernan
However, many websites fall short of achieving their full potential, leaving visitors frustrated and businesses losing out on valuable opportunities.
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April 16,
2024
2024
Leading with Heart: The Power and Perils of Emotional Decision-Making
By
Paul Kiernan
Paul Kiernan
However, there has been a growing recognition of the importance of emotional intelligence and leading with heart in recent years.
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April 12,
2024
2024
The Power of Funny: Leveraging Humor Effectively with Clients
By
Paul Kiernan
Paul Kiernan
Humor, when used effectively, can serve as a potent tool for building rapport, diffusing tension, and fostering stronger connections with clients.
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April 9,
2024
2024
Clear Communication Boosts Productivity and Morale
By
Paul Kiernan
Paul Kiernan
In this article, we delve deep into the pivotal role that clear communication plays in enhancing productivity and morale within a company.
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April 5,
2024
2024
Mastering the Kick-Off: Essential Steps for Copywriters Preparing to Meet New Clients
By
Paul Kiernan
Paul Kiernan
A kick-off meeting with a new client marks the beginning of a collaborative journey between a copywriter and their client.
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April 3,
2024
2024
The Art of Branding: Comprehensive Strategies for Lasting Impression
By
Paul Kiernan
Paul Kiernan
Let’s delve into the fundamental principles of branding, exploring how businesses can harness its power to leave a lasting impression and cultivate unwavering loyalty among their audience.
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April 1,
2024
2024
Knowing When to Break Marketing Rules for Success
By
Paul Kiernan
Paul Kiernan
However, as with any set of rules, there are times when it's not only acceptable but advantageous to break them.
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March 29,
2024
2024
The Power of Trust
By
Paul Kiernan
Paul Kiernan
In the realm of creativity, trust acts as the cornerstone upon which innovation thrives, and artistic endeavors flourish.
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March 27,
2024
2024
Receiving Client Criticism Gracefully
By
Paul Kiernan
Paul Kiernan
In the realm of professional services, be it consulting, design, or any client-centric industry, criticism is an inevitable aspect of the job.
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