The
Toniq
April 19,
2024
2024
Unlocking Success: The Power of Status in Business
By
Paul Kiernan
Paul Kiernan
If you think that status is about titles, the kind of car you drive, or the name on your office door, you’re missing vital chunks of what status is and the potential it holds.
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April 17,
2024
2024
5 Reasons Your Website Sucks & How to Fix It
By
Paul Kiernan
Paul Kiernan
However, many websites fall short of achieving their full potential, leaving visitors frustrated and businesses losing out on valuable opportunities.
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April 16,
2024
2024
Leading with Heart: The Power and Perils of Emotional Decision-Making
By
Paul Kiernan
Paul Kiernan
However, there has been a growing recognition of the importance of emotional intelligence and leading with heart in recent years.
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April 12,
2024
2024
The Power of Funny: Leveraging Humor Effectively with Clients
By
Paul Kiernan
Paul Kiernan
Humor, when used effectively, can serve as a potent tool for building rapport, diffusing tension, and fostering stronger connections with clients.
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April 9,
2024
2024
Clear Communication Boosts Productivity and Morale
By
Paul Kiernan
Paul Kiernan
In this article, we delve deep into the pivotal role that clear communication plays in enhancing productivity and morale within a company.
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April 5,
2024
2024
Mastering the Kick-Off: Essential Steps for Copywriters Preparing to Meet New Clients
By
Paul Kiernan
Paul Kiernan
A kick-off meeting with a new client marks the beginning of a collaborative journey between a copywriter and their client.
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April 3,
2024
2024
The Art of Branding: Comprehensive Strategies for Lasting Impression
By
Paul Kiernan
Paul Kiernan
Let’s delve into the fundamental principles of branding, exploring how businesses can harness its power to leave a lasting impression and cultivate unwavering loyalty among their audience.
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April 1,
2024
2024
Knowing When to Break Marketing Rules for Success
By
Paul Kiernan
Paul Kiernan
However, as with any set of rules, there are times when it's not only acceptable but advantageous to break them.
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March 29,
2024
2024
The Power of Trust
By
Paul Kiernan
Paul Kiernan
In the realm of creativity, trust acts as the cornerstone upon which innovation thrives, and artistic endeavors flourish.
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March 27,
2024
2024
Receiving Client Criticism Gracefully
By
Paul Kiernan
Paul Kiernan
In the realm of professional services, be it consulting, design, or any client-centric industry, criticism is an inevitable aspect of the job.
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March 25,
2024
2024
What is Responsive Web Design? Why is it Important?
By
ThoughtLab
ThoughtLab
Responsive Web Design (RWD) has emerged as a solution to this demand, ensuring that your website looks and functions flawlessly regardless of the device being used.
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March 22,
2024
2024
Embracing Obstacles: Understanding Their Role in the Creative Process
By
Paul Kiernan
Paul Kiernan
In today’s blog, I will discuss obstacles. They are inevitable, and yet, maybe avoiding them is the wrong choice. Let’s take a look and see.
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March 20,
2024
2024
Synergy in Sync: Navigating Communication Dynamics with Designers, Developers, and Copywriters
By
Paul Kiernan
Paul Kiernan
Each member of this creative trio brings unique skills and perspectives to the table, but without proper communication, misunderstandings and inefficiencies can derail even the most promising endeavors
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March 15,
2024
2024
Think Before Clicking the I am Human Button
By
Paul Kiernan
Paul Kiernan
When was the last time you read the whole contract or the service agreement before you clicked the I agree or accept button?
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March 14,
2024
2024
From Brief to Brilliance: Unpacking the Journey of Translating Client Vision into Compelling Copy
By
But the journey from this initial brief to the final polished copy is far from straightforward.
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