Silks

Launch project
  • Client: Silks
  • Type: Flagship Website
  • Deliverables: Concept, UX, UI, Design, Development, Animation, Copywriting

Game of Silks is real-world thoroughbred horse racing. A place where you build dynasties, where empires are defended, lost, and regained. All with a core business model of strategically building a presence in the $130 million thoroughbred horse racing industry and generating shareholder value.

Silks is immersive and cutting-edge. The launch had to feel like the future—without losing trust.

As a breakthrough entry into the NFT world, Silks wasn’t competing for attention; it was competing for belief. We approached the project category-first: clarify what makes Silks distinct, then express that POV through an experience people could feel immediately. WebGL wasn’t a gimmick—it was the medium for making the world real. And the interface had to signal security and legitimacy, not hype.

Silks needed a flagship launch experience that captured the pulse of racing—and converted curiosity into action.

We built the site end-to-end in three weeks, integrating wallet capture and third-party services through modern, open-source frameworks. We paired cinematic motion and interactive 3D assets with a clear onboarding path so the experience stayed immersive and usable. The result: a launch-ready flagship that matched the energy of thoroughbred racing while making the product feel credible, modern, and unmistakable from the first scroll.