Solaray
- Client: Solaray
- Type: Flagship E-commerce Website, Integrated Ecosystem
- Deliverables: Positioning Strategy, Concept, UX, UI, Design, Development, Animation, Conversion Rate Optimization
Solaray is one of the most respected supplement brands in the U.S., with a long history of wellness leadership and a deep product catalog. In a category full of bold claims and confusing choice, trust is the deciding factor—and digital experience is where trust is earned (or lost).
Result: 100% year over year Sales Growth through an elevated e-commerce experience.
Solaray needed a flagship digital experience that matched the credibility of the brand—and made the catalog easy to navigate.
The opportunity wasn’t to “modernize for modern’s sake.” It was to bring Solaray’s credibility forward and make discovery easier: clearer pathways, better information structure, and a buying experience that reduces friction. In a crowded wellness space, the brand must feel calm, confident, and science-forward—without becoming cold or clinical.
Our role was to translate that into a flagship website and ecommerce experience that helps customers find the right products faster and feel confident in their choices.
Our focus was clarity: simplify discovery, elevate trust cues, and build a system Solaray could grow on.
We redesigned the experience around customer intent—how people actually browse, compare, and decide—then built a UI system that keeps the catalog coherent and easy to extend. The result is a flagship that feels premium and trustworthy while supporting the realities of a large product ecosystem: categories, filters, detail pages, and content that guides decisions without overwhelming.
In short: we made the experience feel like Solaray—credible, accessible, and built to last.